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In this unprecedented time in agriculture with high input costs and tight margins, livestock producers need to create and follow a marketing plan that specifically adheres to a particular product being produced on that farm.

MIKE WENDLAND: YouTube emerges as marketing force with sometimes blurred lines (Detroit Free Press)
Of all the Internet success stories, Google's YouTube has to be at the top of the list. If there was ever doubt that it isn't a major media outlet, just consider three marketing efforts launched on the video sharing service: One from Michigan's own Indian River resort community, another from Sprint as a pay-for-play way to hype a new phone, and a much more sneaky use by doctors who pay patients ...

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