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Customer reviews in e-mail marketing lift conversion rates at Mountain Gear (InternetRetailer.com) |
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Written by Webmaster
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Friday, 04 July 2008 |
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With customer-generated product reviews posted on outdoor apparel and gear retailer Mountain Gears web site, higher conversion rates in an e-mail marketing campaign led to average order values up by more than 80%, the retailer says.
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Last Updated ( Friday, 04 July 2008 )
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