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Thursday, 15 November 2007 |
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By Karin Manning
 Many people build a website which looks great, has flash videos, and eye catching graphics, however, it misses these must have features that will give higher conversions and more money in your pocket. Before you publish any website make sure that you have built it with sales conversion in mind.
Just don't focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can't keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information.
Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
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Last Updated ( Thursday, 15 November 2007 )
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