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Thursday, 20 December 2007 |
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By Brett Nordin
 Viral Marketing campaigns refer to the self-perpetuating spread of a brand, product or service. The awareness can be spread by word-of-mouth (slower) or accelerated by the network effects of the internet. A viral marketing campaign encourages people to voluntarily communicate the brand message to a plurality of others. Viral promotions are typically thought of as funny emails, videos, texts or images, however, at a more sustainable level, they are becoming items of high value such as free information products, samples or trial services.
The promise of the internet has always been a price of "free" and online users expect to start a new relationship without paying for it. As an online or offline business owner, you must find a way to initially give a user something of value for free. Studies have shown that satisfied customers tell an average of three other people about products or services they like, and eleven people about a product or service they didn't like. By providing a valuable giveaway, there is a higher likelihood of customer satisfaction and no financial risk in telling others.
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Last Updated ( Thursday, 20 December 2007 )
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