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Let Your Prospects Know Why They Can't Live Without You
Friday, 04 January 2008
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By Glen Hopkins

  What sets your business apart from the competition? Why are you unique?

Not knowing the answers to these questions makes driving traffic to your site ten times more difficult than it should be. Which is why you must learn to develop your own Unique Selling Proposition (USP).

You must believe that your product is the best solution to your prospect's problems. You also need to know why you are the best solution and how you are different than the rest of your competition.

What you don't need, however, is a slogan. Slogans such as "Lowest Prices Anywhere" are meaningless and don't sell or attract customers to you. You know you have a slogan if any other business can use the phrase word-for-word in their own advertising. Slogans are therefore useless. What you want to develop is a Unique Selling Proposition.

Your USP must be UNIQUE. It is a single phrase that explains what sets you apart or why your prospect cannot live without what you have to offer.
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Last Updated ( Friday, 04 January 2008 )
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Build a Website That Works
Thursday, 03 January 2008
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By P. Rodgers

  The key to building a website that works is to provide that information that people are looking for and build a website that attracts traffic because it is search engine optimized and full of quality cross links.

While most business websites serve as a shop window for existing brick and mortar businesses, it is increasingly the case that some websites are businesses in their own right; that is, the products they offer are only available for purchase on the web.

Websites are often created to accommodate the needs and desires of the crowd. Smarter websites are created with your customers in mind. By comparison, websites created for the Low-Context market are expected to be richer in text and with fewer occurrences of animations, heavy images, and other effects, to ensure that LC websites are kept as practical and direct sources of information.

Because search engines can classify an entire site by just a few topics, sellers of different product types may need to create several sites in order to broaden their customer
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Last Updated ( Thursday, 03 January 2008 )
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